Marketing Committee

The Marketing Committee sets the vision for and manages the overall marketing strategy of KAM to support the aims and objectives of KAM. The areas of committee responsibility include:

  • Set priorities for short-term and long-term marketing and promotional efforts.
  • Review the marketing plan to ensure progress toward annual and long-range goals.
  • Develop and review KAM marketing collateral and copy.
  • Coordinate efforts around the KAM website, social media communications, events, and other marketing projects.
  • Collaborate with other organisations with similar aims and objectives, where appropriate.
  • Develop and use performance metrics to track the success of the associations marketing efforts.
  • Market research member needs and expectations across current and future target markets.

Provide annual marketing budget recommendations. Generally, ommittee meetings are scheduled a minimum every six weeks, usually the Thursday of that week at 9:30 am. 


  • All KAM members (in good standing) are eligible for appointment to the committee.
  • Marketing and tourism professionals may also be recruited.
  • Appointments are confirmed by the Board.

2019 Marketing Committee:

  • Karen Young, Chair 
  • Eric Ferguson
  • Doug Cowie
  • Michelle Clarabut
  • Miranda Riley
  • Linda Tsuji
  • Rodney Carter
  • Bill Visser

For information or to join the Marketing Committee, please contact the Chair - Karen Young

  • Kingston
  • The Great Waterway
  • Tourism Kingston
  • Ontario Heritage Trust