Marketing Committee

The Marketing Committee sets the vision for and manages the overall marketing strategy of KAM to support the aims and objectives of KAM. The areas of committee responsibility include:

  • Set priorities for short-term and long-term marketing and promotional efforts.
  • Review the marketing plan to ensure progress toward annual and long-range goals.
  • Develop and review KAM marketing collateral and copy.
  • Coordinate efforts around the KAM website, social media communications, events, and other marketing projects.
  • Collaborate with other organisations with similar aims and objectives, where appropriate.
  • Develop and use performance metrics to track the success of the associations marketing efforts.
  • Market research member needs and expectations across current and future target markets.

Provide annual marketing budget recommendations.Committee meetings are scheduled for the first Thursday of each month at 9 a.m. 


  • All KAM members are eligible for appointment to the committee.
  • Marketing and tourism professionals may also be recruited.
  • Appointments are confirmed by the Board.

2018 Marketing Committee:

  • Karen Young, Chair & Partner Communications
  • Eric Ferguson, Research and Analyics
  • Kirsi Hunnakko, Media & Public Relations
  • Doug Cowie, Print Advertising
  • Erica Young, Outreach Events & Exhibits
  • Michelle Clarabut, Social Media
  • Iris Russak, Website & Digital Media
  • Linda Tsuji, Member Communication

For information or to join the Marketing Committee, please contact the Chair - Karen Young

  • Kingston
  • The Great Waterway
  • Tourism Kingston